Cécred Expands into Lashes & Brows

Cécred announces the expansion of its Restoring Collection, with the launch of the Restoring Lash & Brow Builder and a new, limited-edition XL size of its viral Restoring Hair & Edge Drops. 

Restoring Lash & Brow Builder is a density serum tested to deliver visibly thicker, denser lashes & brows. 

Complete with a precision brush for targeted application, it layers seamlessly with skincare, makeup, lash extensions, and brow laminations. 

Beyoncé Knowles-Carter, Founder and Chairwoman of Cécred, said:

“I love seeing the real-life results our products deliver. It has been one of the most incredible experiences in starting Cécred—witnessing the transformations and impact our products have. When my team said they wanted to formulate a product for lashes and brows that is as effective as Restoring Hair & Edge Drops, I knew it would be powerful. There was an opportunity to bring that same level of performance to lashes and brows—real results with no compromises—that’s how Restoring Lash & Brow Builder originated.”

Restoring Lash & Brow Builder is powered by the same proprietary technology, Biopeptide-5, that powers Restoring Hair & Edge Drops, and is expertly optimized for lashes and brows. 

Combined with Cécred’s patent-pending Bioactive Keratin Ferment, it helps to optimize the growth cycle, prevent lash brittleness, and improve anchorage and strength.

The gentle and safe serum, free of prostaglandins and prostaglandin analogues, is boosted with soothing allantoin to support the skin barrier and delivers visible results without redness, irritation, dryness, hollowing, or hyperpigmentation.

The powerful formula is gentle on skin, delivering results without redness, irritation, hollowing, or dryness. It is also fast-absorbing, non-greasy, Dermatologist-, Ocular-, and ophthalmologist-tested, and lash tech-approved.

Tina Knowles, Vice Chairwoman of Cécred, commented:

“Whether it’s thinning brows over time, lashes that don’t look as full as they once did, or overall changes to your hair brought on by stress, age, hormones, or everyday life, these experiences touch everyone. We wanted to develop a product that meets those changes with care and gives people a solution they can feel good about.”

Also launching is the new limited-edition XL size of the viral Restoring Hair & Edge Drops, giving the brand’s most loyal consumers double the size of its bestselling serum at a savings, plus a sample of the brand’s Clarifying Shampoo & Scalp Scrub. 

Together, Restoring Hair & Edge Drops, its new XL format, and Restoring Lash & Brow Builder establish the Restoring Collection.

Launching exclusively on cecred.com on August 11th, before arriving online and in all Ulta Beauty stores nationwide on September 19th, the expanded collection builds on Cécred’s pioneering leadership in science-backed density solutions.